When you select your keep phrases the next stage is to optimize your page for those key phrases you do that by positioning your keywords in strategic location within your page. To get maximum search engine ranking it is essential to know how your target audience is searching information via search engine. When your potential visitors and customers use search engines ie. Google and yahoo to find the desired matter on internet what you do ,is just type the desired word/sentence or phrase(known as key word) into the search box. If you understand and implement all of the search engine optimization tips and instruction you may be confident enough that your search engine ranking will raise to a least the op 50 of search engine